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Hi Besties, if you’re a customer and have enjoyed your experience with our bra sizing calculator, please, please, please, reach out to your favorite companies (tagging us on social media or send them a friendly email) and tell them they should be using our amazing sizing service. We specialize in intimate wear, activewear, swimsuits, and shape wear.

Summary

We are a woman owned ecommerce tech startup. We provide businesses with a customizable online machine learning Fit Finder quiz that only recommends a specialized list of products that would best fit each customer’s unique size and shape based on over 10K, real in-person validated fittings.   

 

Challenge

Companies today are seeing people trust eCommerce more than ever. Online transactions are expected to grow by almost 20% this year from last year (maybe more from Covid-19) . People are ordering more online but still face many of the same challenges they did 5-10 years ago. Will this product fit, and if it doesn’t, can I return it? 

Solution

At our most basic, we are using data collected daily from in-person validated fittings from experts to fuel our machine learning Fit Finder quiz recommendations. We do not use any kind of generic information. We have a very robust database of measurements and products, connecting millions of data points. We developed multiple machine learning algorithms in-house to be able direct the customer to the products and sizes that would fit them best.
Many if not most companies use generic size guilds. For example, almost all fit finder quizzes ask “What is your current size?” the bad news is 80% of woman are already wearing the wrong size. That quiz will now be anchored to recommend a size larger or smaller depending on fit. When woman are fitted correctly most increase or decrease multiple cup or band sizes.


Truth be told, companies need help providing and directing their customers to the best product options. If the risk of selling the wrong size is eliminated on the front end, all the costs associated with resolving the issue and returning the product will also disappear.


On average we reduce the Return Rate by 5% for all of our clients. We also reduce the customer service inquires and handling time by over 50%.


Any online store that only provides a “Size Graph or Size Guild” is going to need to automate in some way with a fit finder or calculator, especially if it’s a “Try Before You Buy” scenario.

Results

Our most recent client: Lime Ricki

  • Decreased their customer service inquiries by 71.1%
  • Decreased the customer service handling time by 60%
  • Reduced returns by 4.9%
  • Increased their sales by 13.2%
  • Increased conversion rate 1.36%
  • Increased the average order value by $14.37.

This link directs to the Fit Finder we built for Lime Ricki: https://www.limericki.com/pages/fitfinder